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A New Anti-Aging Pen

BeingTRUE has launched an anti-aging treatment packaged in a sleek silver click pen.

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By: Jamie Matusow

Editor-in-Chief

BeingTRUE’s new Finishing Touch Brightening Pen has launched. The pen’s brush tip, which is often seen on lip gloss pens, makes it easy to apply this skincare product to targeted areas of the face.

The click-pen package has a sleek, shiny outer case and cap, making it look futuristic – and conveying a high-tech feel.

The product claims to help erase the signs of fatigue, dark shadows and fine lines on the user’s face – instantly. The anti-aging product is a botanical-based formulation that contains a blend of Goji Berry, Kalparine marine extract and Pomegranate anti-oxidants.

BeingTRUE is a brand that offers spa services as well as performance products that are designed to provide a spa experience at home. The brand consists of 266 skus and product categories that include skin care, professional treatments and color cosmetics. The brand is sold through high-end spas and salons, with prices ranging from $5 – $98.

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